Mo Bros took return on ad spend from 250% to 400%, and paid channels grew from 30% to 60% of revenue.
Mo Bros is a Leicester grooming company, known from Dragon's Den, that sells online in a crowded niche.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Results as Mo Bros described them in a published customer interview. Paid share of revenue is measured since work began in 2018.
- 400%from 250%Return on ad spendMo Bros
- 60%from 30%Share of total revenue from paid channels since 2018Mo Bros
- +£4Average order value since working with PUSHMo Bros
The challenge.
Mo Bros first ran paid search in house and found it lacked the skills and time. A second agency left the team, in their words, drowning in reports and working through a checklist. The business also had no clear KPIs or milestones for paid search, and did not know the best strategy, which keywords to use or what competitors were doing.
- Client
- Mo Bros
- Sector
- Ecommerce, men's grooming
- Work
- Paid search and ecommerce growth
What PUSH did.
PUSH started by helping Mo Bros set KPIs and a paid search strategy, then held weekly calls that planned the next month or quarter of actions rather than just reading out results. Mo Bros says the relationship with its account manager and those calls are what set PUSH apart.
Reporting ran through PUSH's AdInvestor tool, a visual front end for people who are not data analysts. Profit margins were added to the data so the return on ad spend and cost per conversion could be read against margin. That led Mo Bros to narrow a range of hundreds of products to the ones with larger margins and promote those across every channel. Different bidding strategies, specific keywords and seasonal ads kept the account ahead on new customers.
In Mo Bros's words.
What we really needed was a partner that was going to take an active part in growing our business and driving it forward.
More case studies.
Mo BrosPaid search+93%Revenue, year on yearMo Bros grew revenue 93% year on year in the first quarter while cost per click rose 34%.Read the case study
Mo BrosPaid search+69%Q4 revenue, year on yearMo Bros grew Q4 revenue 69% year on year without raising brand campaign spend.Read the case study
Nordic SaunasPaid search+141%Lead volume, year on yearNordic Saunas grew leads 141% year on year while cutting cost per acquisition by 61%.Read the case study
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Results differ by account. The stories above are what happened for those clients.
