Mo Bros grew revenue 93% year on year in the first quarter while cost per click rose 34%.
Mo Bros is a Leicester family-owned grooming and beard care brand known from Dragon's Den. After a record Q4 it needed to avoid the usual Q1 dip.
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The results
Year on year for Q1. The page also compares Q1 2025 with Q1 2023.
- +93%Revenue, year on year, with cost per click up 34%Mo Bros
- +74%Conversions, year on yearMo Bros
- +6.5%Return on ad spendMo Bros
- +40%Revenue, Q1 2025 against Q1 2023, with cost per click up 31%Mo Bros
- +35%Conversions, Q1 2025 against Q1 2023Mo Bros
The challenge.
Conversion rates and revenue had fallen sharply in Q1 2024. Mo Bros needed to reverse the seasonal dip, hold return on ad spend as cost per click rose, and compete for attention in a quiet sales period.
- Client
- Mo Bros
- Sector
- Ecommerce, men's grooming
- Work
- Paid search
What PUSH did.
PUSH moved away from brand-heavy campaigns and put non-branded search first, which reached high-intent people who did not yet know the brand.
It added Performance Max to widen exposure across Google and sent traffic to product and solution landing pages, which made the page more relevant and cut bounce rates.
More case studies.
Mo BrosPaid search+69%Q4 revenue, year on yearMo Bros grew Q4 revenue 69% year on year without raising brand campaign spend.Read the case study
Nordic SaunasPaid search+141%Lead volume, year on yearNordic Saunas grew leads 141% year on year while cutting cost per acquisition by 61%.Read the case study
A sustainable sunglasses brandPaid search and Performance Max+53%Revenue in two monthsA sustainable sunglasses brand grew revenue 53% in two months at a return on ad spend of nearly 700%.Read the case study
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Results differ by account. The stories above are what happened for those clients.
