Mo Bros grew Q4 revenue 69% year on year without raising brand campaign spend.
Mo Bros set out to beat its previous peak season without spending more on brand campaigns, in a crowded market where cost per click was rising.
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The results
Q4, year on year. Cost per click rose 22%.
- +69%Revenue, year on year, with no increase in brand campaign investmentMo Bros
- +4.17%Return on ad spend, year on year, despite cost per click up 22%Mo Bros
- +14.67%Average order valueMo Bros
- 77/23Split of budget between non-brand and brandMo Bros
The challenge.
Mo Bros competed against long-standing and new grooming brands, and cost per click was up 22% year on year. It also had to make the most of how shoppers behave in Q4.
- Client
- Mo Bros
- Sector
- Ecommerce, men's grooming
- Work
- Paid search
What PUSH did.
PUSH moved budget to non-branded campaigns aimed at people searching for grooming and gifting solutions, guided by keyword and audience research into intent-rich searches.
Seasonal campaigns used timely offers and messages built around Q4 buying patterns. A 77/23 non-brand to brand split widened reach while keeping a brand presence for returning customers.
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