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A health and wellbeing brand grew top 10 keywords 550% in three months from one piece of digital PR content.

The brand had a Domain Rating of 1, very few referring domains and little keyword traction in a competitive health niche.

Winner, Innovative Agency of the Year UK Agency Awards 2026

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Trusted by

  • Clarks
  • Hyatt
  • Missoma
  • Natural History Museum
  • Hilti
  • Finisterre

The results

Three months from launch. Content-level figures are for the lead article, the rest are site-wide.

  • +550%Top 10 rankings site-wideA health and wellbeing brand
  • +390%Top 20 keywordsA health and wellbeing brand
  • 19from 1Domain Rating in 12 weeks, a rise of 1,800%A health and wellbeing brand
  • 149Keywords ranking from the lead articleA health and wellbeing brand
  • +94New page one rankings, many unrelated to the lead articleA health and wellbeing brand
  • +64%Clicks from organic searchA health and wellbeing brand
  • #1In Google AI Overviews for the lead articleA health and wellbeing brand
Table of miscarriage-related keywords with search volume, difficulty and ranking positions, URLs blurred

The challenge.

The brand worked in a niche with high-value search terms and had little authority to compete with established players. It needed to grow organic visibility quickly and show that digital PR could pay back in trackable search gains.

Client
A health and wellbeing brand
Sector
Health and wellbeing
Work
SEO and digital PR
Line charts of clicks, impressions and position for a miscarriage article rising after outreach and backlinks

What PUSH did.

PUSH kept it lean. It built one search-optimised content asset, optimised it around target keywords and ran manual outreach that won six backlinks from niche publications rated DR50 or higher.

The article was also shaped around Google AI Overviews criteria. Results were tracked in Google Search Console and Ahrefs.

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Results differ by account. The stories above are what happened for those clients.

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