Clarks grew organic sessions 18% year on year over the Back to School season.
PUSH had one month between onboarding and launch to lift Clarks' organic search for its busiest trading period.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Organic sessions, 1 July to 14 September 2025, against the same dates a year earlier. The target was 10%.
- +18%Organic sessions year on year, against a 10% targetClarks
- 817from 544Non-branded page-one keywords, 273 newClarks
The challenge.
Clarks had no in-house SEO specialist, one month from onboarding to launch and a target of 10% session growth in a crowded footwear market, in the Back to School season that matters most to its year.
- Client
- Clarks
- Sector
- Footwear retail
- Work
- AI-assisted SEO
What PUSH did.
PUSH used AI to clean and sort over 3,000 school-related keywords by gender and shoe type, then ran a competitor gap analysis and used Search Console and GA4 data to rank the opportunities by URL. Content was written with an in-house AI tool trained on Clarks' brand guidelines, built around real customer questions from email, and checked by Clarks' visual merchandisers.
The campaign won Best Use of AI in Search at the UK Search Awards 2025.
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Results differ by account. The stories above are what happened for those clients.
