Fantasy Football Hub grew paid sign-ups on Meta 49% year on year and won Best Use of Video at the UK Agency Awards 2026.
Fantasy Football Hub sells a Fantasy Premier League subscription. Its whole acquisition window runs for about two months either side of Gameweek 1.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
The 2025 pre-season. Format comparisons are against static business-as-usual ads on the same channel.
- +49%Paid sign-ups on Meta, year on yearFantasy Football Hub
- +25%Above the pre-season sign-up targetFantasy Football Hub
- -5%Cost per acquisition, below targetFantasy Football Hub
- -31%Cost per acquisition, creator video against static ads on MetaFantasy Football Hub
- -43%Cost per acquisition, creator video against static ads on TikTokFantasy Football Hub
- -28%Cost per acquisition, AI UGC against static ads on MetaFantasy Football Hub
- ~150Assets produced in two monthsFantasy Football Hub
The challenge.
The Fantasy Premier League pre-season is short, expensive and crowded. CPMs spike and creative tires fast. In 2025 Fantasy Football Hub also wanted to reach North America, the Nordics, Asia and MENA while holding cost per acquisition at or below target.
Most sign-ups were needed in the first month, and traditional production could not keep that pace.
- Client
- Fantasy Football Hub
- Sector
- Fantasy football app
- Work
- Paid social and AI video
What PUSH did.
PUSH built a creative engine across five formats: creator-led short-form video, human UGC, AI-generated UGC, high-production video and quick-testing everyday content. Nearly 100 assets went live in the first month.
DIAL 360, PUSH's own tooling, tracked each asset in real time, scaled winners into the right countries within 24 hours and rotated tired creative before costs rose. Each market had its own hooks, overlays and calls to action in country-level campaigns across Meta, TikTok and Google.
More case studies.
Fantasy Football HubPaid social and AI video10,391Paid sign-ups, 25% over targetAI video helped Fantasy Football Hub deliver 10,391 pre-season sign-ups, 25% over target at a £56.31 cost per acquisition.Read the case study- A UK online dating companyA UK online dating companyTikTok paid social-32.8%Cost per acquisition on TikTokA UK online dating company cut cost per acquisition 32.8% on TikTok and added more than 9,000 registrations.Read the case study
Which Health InsurerPaid social and AI creative-31%Cost per acquisition against baselineWhich Health Insurer cut cost per acquisition 31% with AI-generated UGC video and lifted lead-to-sale conversion from 1.2% to 14%.Read the case study
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Results differ by account. The stories above are what happened for those clients.
