A UK online dating company cut cost per acquisition 32.8% on TikTok and added more than 9,000 registrations.
The company builds and advertises online dating products for many markets, with scale as its main driver and strict low cost per acquisition targets.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Results since TikTok launched for the company.
- -32.8%Cost per acquisition on TikTokA UK online dating company
- 9,000+Incremental registrations from TikTok since launchA UK online dating company
- 110+Premium memberships sold so far, for over £5,000 in revenueA UK online dating company
The challenge.
Cost per acquisition targets were strict and costs were rising on Google and Bing. The range of dating preferences is huge, so it was hard to pre-qualify people and send them to the right page.
- Client
- A UK online dating company
- Sector
- Online dating
- Work
- TikTok paid social
What PUSH did.
PUSH tested TikTok with creative that pre-qualified the viewer, for example opening ads with "Dating for Mums and Dads" to reach the over 40s. TikTok has few targeting options, so age did most of the work, and each demographic got its own landing page.
Constant creative refreshes made the biggest difference. Running up to six versions at once cut cost per acquisition quickly and showed what worked. PUSH also spread coverage so one account suspension would not stop the channel.
More case studies.
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BreakroomTikTok creative and paid social-51%TikTok cost per acquisitionBreakroom cut TikTok cost per acquisition by 51% and doubled its conversion rate.Read the case study- BreakroomTikTok paid social-96.6%TikTok cost per acquisitionBreakroom cut TikTok cost per acquisition 96.6% in the US by moving from broad to interest-based audiences.Read the case study
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