AI video helped Fantasy Football Hub deliver 10,391 pre-season sign-ups, 25% over target at a £56.31 cost per acquisition.
Fantasy Football Hub wanted record pre-season sign-ups and a wider global reach, on a media budget above £500,000.
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The results
The 2025 pre-season. The target was 8,333 paid sign-ups and a £60 cost per acquisition.
- 10,391Paid sign-ups, 25% over a target of 8,333Fantasy Football Hub
- £56.31Cost per acquisition, below the £60 targetFantasy Football Hub
- -31%Cost per acquisition, Meta video against static assetsFantasy Football Hub
- -43%Cost per acquisition, TikTok video against static assetsFantasy Football Hub
- -28%Cost per acquisition, AI-driven UGC against traditional assetsFantasy Football Hub
The challenge.
The brief was high volume in a narrow seasonal window, across very different regional markets, with cost per acquisition kept efficient on a media budget above £500,000.
The plan also had to bend mid-campaign, as strategy shifted and peak-season volume surged.
- Client
- Fantasy Football Hub
- Sector
- Fantasy football app
- Work
- Paid social and AI video
What PUSH did.
PUSH took a creator-first, video-led approach. Nearly 100 creative assets, mostly short-form and creator content, were ready within one month.
Its DIAL Agents software analysed performance in real time, scaled winning creative and held back cost per acquisition inflation. Video was mapped to awareness, consideration and conversion across Meta, TikTok, Google, YouTube and Performance Max, and dedicated regional campaigns showed which creative worked in each market.
More case studies.
- A UK online dating companyA UK online dating companyTikTok paid social-32.8%Cost per acquisition on TikTokA UK online dating company cut cost per acquisition 32.8% on TikTok and added more than 9,000 registrations.Read the case study
Which Health InsurerPaid social and AI creative-31%Cost per acquisition against baselineWhich Health Insurer cut cost per acquisition 31% with AI-generated UGC video and lifted lead-to-sale conversion from 1.2% to 14%.Read the case study
BreakroomTikTok creative and paid social-51%TikTok cost per acquisitionBreakroom cut TikTok cost per acquisition by 51% and doubled its conversion rate.Read the case study
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Results differ by account. The stories above are what happened for those clients.
