Dr Chrissie Yu's site went from Domain Rating 1 to 19 in three months, and won Best Use of AI in a Client Campaign.
Dr Chrissie Yu is a London consultant obstetrician and fetal-maternal medicine specialist who gives private pregnancy care at the Lindo Wing and Portland Hospital.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Campaign page figures are for the survey article. Site-wide figures cover the whole site.
- 19from 1Domain Rating in three monthsDr Chrissie Yu
- +149Top 10 keywords on the campaign pageDr Chrissie Yu
- +230Top 10 keywords site-wideDr Chrissie Yu
- 2,700+Clicks on the campaign page, with 143k+ impressionsDr Chrissie Yu
- 6Backlinks from sites rated DR50 or higherDr Chrissie Yu
- #1In Google AI Overviews, ahead of the NHSDr Chrissie Yu
The challenge.
Dr Yu's website shares guidance on pregnancy, health and fertility, including sensitive subjects such as miscarriage. It started with a Domain Rating of 1, in a health search market dominated by established institutions.
The brief was to build authority and visibility from scratch, use AI without losing accuracy, logic or topical relevance, and show measurable SEO gains on a tight budget.
- Client
- Dr Chrissie Yu
- Sector
- Private healthcare
- Work
- AI-led SEO and digital PR
What PUSH did.
PUSH combined its own AI tools with a data-led digital PR campaign. AI agents modelled the audience as personas and generated the questions people most want answered about miscarriage. Other agents pulled forum discussions and sorted the answers into logical categories, which gave an unbiased dataset.
Those insights became a survey and a statistical article, now live on Dr Yu's site. Outreach then secured placements and backlinks from niche publishers rated DR50 or higher. Beyond the top 10 keywords above, the site gained 94 new page-one rankings and a 111% rise in impressions.
The campaign won Best Use of AI in a Client Campaign at the UK Agency Awards 2025.
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