Minga London grew net revenue 3034% year on year on Facebook at a 980% return on ad spend.
Minga London sells vintage-inspired and grunge fashion online. Lockdown hit shipping, stock and what shoppers were willing to spend.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Year on year, on Facebook activity alone. The page does not state the year.
- +3034%Net revenue on Facebook, year on yearMinga London
- 980%Return on ad spend across all Facebook activityMinga London
- 2Additional European markets launchedMinga London
The challenge.
Lockdown made people reluctant to spend on non-essentials. Most ecommerce revenue arrives in November and December, and weak summer months left too little to invest ahead of that peak.
- Client
- Minga London
- Sector
- Fashion ecommerce
- Work
- Paid social
What PUSH did.
PUSH researched and tested audiences in the first months to find the key market, then kept adding new ones. When many advertisers paused in the first lockdown, Facebook costs fell, and PUSH changed the account structure to use that cheaper reach.
Planning for Black Friday began in September, with campaigns live in October and assets ready weeks early. PUSH added two new scaling techniques, launched two further European markets and matched Google campaigns to the Facebook plan.
More case studies.
FinisterrePaid search and paid social+27%Revenue above targetFinisterre beat its revenue target by 27% after cutting brand spend by 79.5%.Read the case study
Outdoor VenturesPaid social+22%Return on ad spendOutdoor Ventures raised return on ad spend 22% on paid social and sold tickets while its parks were closed.Read the case study
SlipfreePaid social and Google+81%Paid revenue, year on yearSlipfree grew paid revenue 81% year on year and brought 50,000 more visitors to its site.Read the case study
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Results differ by account. The stories above are what happened for those clients.
