Finisterre beat its revenue target by 27% after cutting brand spend by 79.5%.
Finisterre is a British outdoor brand that began with Cornish surfers. It wanted more strategic input, creative direction, clearer reporting and a stronger audience strategy.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Global online revenue against target, with the other figures year on year.
- +27%Global online revenue above targetFinisterre
- +47.62%Return on ad spend, year on yearFinisterre
- +15%New customer base, year on yearFinisterre
- -79.5%Brand spend, with organic revenue up 145.5%Finisterre
- -4.46%Customer acquisition costFinisterre
The challenge.
Finisterre felt that its existing strategy lacked proper implementation and wanted more transparent data reporting. It also needed a thorough audience strategy to reach a varied customer base.
- Client
- Finisterre
- Sector
- Outdoor apparel and equipment
- Work
- Paid search and paid social
What PUSH did.
PUSH optimised paid search, consolidated Google Ads campaigns and ran shopping campaigns that put new customers first. Brand spend fell by 79.5% while organic revenue grew 145.5%.
On paid social, PUSH used a full-funnel approach, built a multi-market catalogue for better data and launched brand awareness campaigns with UGC. In the UK, UGC clearly beat traditional video ads.
More case studies.
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SlipfreePaid social and Google+81%Paid revenue, year on yearSlipfree grew paid revenue 81% year on year and brought 50,000 more visitors to its site.Read the case study- A luxury timepiece brandA luxury timepiece brandPaid social+38%Meta return on ad spendA luxury watch brand raised Meta return on ad spend 38% and cut cost per acquisition 23% with Advantage+ shopping campaigns.Read the case study
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Results differ by account. The stories above are what happened for those clients.
