Hidden Hearing grew leads past 1,000 with display advertising, on a 64% rise in spend and a 386% rise in conversions.
Hidden Hearing offers lifetime hearing care. It wanted a lower cost per acquisition excluding brand, new channels that did not remarket to existing users, and 20% more enquiries year on year.
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The results
Results from the native and display campaigns, as published.
- 1,000+LeadsHidden Hearing
- +386%Conversions, on a 64% rise in spendHidden Hearing
- +22%Conversion rate from enquiry to bookingHidden Hearing
- About 60%Volume growth in two months on Google display, as Hidden Hearing described itHidden Hearing
The challenge.
Hidden Hearing needed new customers who did not yet know it could change their lives, without leaning on remarketing or brand. Rising lead costs from pay-per-click made that harder.
- Client
- Hidden Hearing
- Sector
- Hearing care
- Work
- Display and native advertising
What PUSH did.
PUSH reviewed audience data from search and the best remarketing placements. A native campaign aimed only at over 55s restricted reach, and bespoke placements had too little inventory, so PUSH targeted news as the key interest. It sent traffic to dedicated landing pages, not the main site.
A small programmatic test with 12 images and 12 text combinations showed which responsive display ads engaged people best. Bespoke bids on local publications cut cost per acquisition further, and a Smart Display campaign tested whether the results could be repeated.
In Hidden Hearing's words.
With testing, managing device distribution and publisher targeting PUSH were able to grow volumes about 60% in two months.
More case studies.
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A UK glass and glazing companyPaid search and paid social-50%Cost per leadA UK glazing company cut cost per lead 50% and reached an 800% return on ad spend, on about half the spend.Read the case study
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Results differ by account. The stories above are what happened for those clients.
