SNG Barratt grew US revenue 33% year on year and 955% in regions that had underperformed.
SNG Barratt is a UK Jaguar parts manufacturer seeking growth in the US. Its 2023 pay-per-click work had plateaued and leaned heavily on E-Type parts.
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The results
2024 against 2023, and 11% above 2022.
- +33%Revenue, 2024 against 2023, and 11% above 2022SNG Barratt
- +955%Revenue in historically underperforming regionsSNG Barratt
- 1,100%+Return on ad spend across campaignsSNG Barratt
- 22%+Share of total pay-per-click revenue from the E-Type campaign aloneSNG Barratt
The challenge.
ROAS targets were being met, yet pay-per-click revenue was down 13% year on year. Google's automation had also deprioritised several viable products because they had little data.
- Client
- SNG Barratt
- Sector
- Jaguar car parts, UK manufacturer selling to the US
- Work
- Performance Max and Shopping
What PUSH did.
PUSH built a layered Performance Max structure. Two non-branded campaigns covered the top states and all other US regions, and E-Type parts sat in their own campaign so their impact could be measured and scaled.
Products that Performance Max had overlooked were audited and moved into a standalone Shopping campaign, which showed their potential and brought in extra revenue.
More case studies.
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GolfbreaksPaid search+1,020%US online enquiriesGolfbreaks grew US online enquiries 1,020% and cut cost per conversion 62%.Read the case study
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Results differ by account. The stories above are what happened for those clients.
