A pop culture merchandise retailer hit its return on ad spend target on Meta while cutting cost per acquisition.
The retailer sells collectibles and merchandise from film, TV, comics and gaming franchises. Its brand was still young in Europe and Australia.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
The page gives these results without further detail.
- Target metReturn on ad spend targetA pop culture merchandise retailer
- +10%Increase, year on year, as publishedA pop culture merchandise retailer
- LowerCost per acquisition, despite market challengesA pop culture merchandise retailer
The challenge.
Meta performance needed to become more efficient in European and Australian markets where the brand was not yet established. A limited product range also held performance back as the market moved on.
- Client
- A pop culture merchandise retailer
- Sector
- Merchandise retail
- Work
- Paid social
What PUSH did.
PUSH consolidated the account to focus on the most profitable markets, then ran continuous creative testing to find the products, creative and copy that worked. It worked with the retailer on the right offers and promotions, and used audience expansion and accelerated delivery to scale.
Automation handled budget management and ad builds, so ads always showed current offers and product releases.
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Results differ by account. The stories above are what happened for those clients.
