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A pharmaceutical brand grew Amazon revenue 464% and held a 500% return on ad spend.

The brand sells clinically tested dry mouth products direct to consumers. After six months of good results on Google and Bing, it asked PUSH to grow its Amazon sales.

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The results

All figures are month on month, as published.

  • +464%Revenue, month on monthA pharmaceutical brand
  • 500%Return on ad spend, over 500% in the second month and double the targetA pharmaceutical brand
  • 5xOrdersA pharmaceutical brand

The challenge.

The brand wanted better profitability. Return on ad spend was high, but profit year on year was not.

Client
A pharmaceutical brand
Sector
Dry mouth products, Amazon
Work
Amazon advertising

What PUSH did.

PUSH introduced Sponsored Product campaigns for the brand and for specific products, mixing automated and manual campaigns and cleaning search query reports of unrelated terms and competitor names. A Sponsored Brand campaign sent traffic to an Amazon store and produced over 100 orders.

A Sponsored Display campaign used careful bids to avoid overspend. Ads focused on the three-pack products, the most profitable, and spend rose while return stayed consistent.

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Results differ by account. The stories above are what happened for those clients.

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