Copart Middle East grew auction registrations over 3376% in two years and customer revenue by over 50%.
Copart Middle East runs fully online auctions of used, wholesale and salvage vehicles. It struggled to generate enough monthly registrations and to turn registrations into paying members.
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The results
Over two years. The page title gives the registration rise as 3000%, and the text as over 3376%.
- +3376%Registrations, in two yearsCopart Middle East
- +50%Customer revenue, over 50%Copart Middle East
The challenge.
Copart Middle East could not generate a decent number of registrations each month, and found it hard to convert registrations into paying memberships.
- Client
- Copart Middle East
- Sector
- Online car auctions
- Work
- Paid media
What PUSH did.
PUSH ran awareness, traffic, lead generation and conversion campaigns across several channels, and aimed for quality over quantity so that more registrations became memberships. It began at the top of the funnel, with extensive creative and message testing, to reach people who understood the service.
Mid-funnel campaigns and focused retargeting separated one-time from frequent buyers and nudged frequent buyers towards paid membership. Paid membership and member retention both rose year on year.
In Copart Middle East's words.
PUSH's focus on results and comprehensive understanding of our audience have greatly informed our strategies.
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